[1.] http://www.kangaroowings.com/internetmarketing-course/
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Why & Scope Of Internet Marketing
Gone are the days when we used to search for services or stuffs in newspapers or wander around the city. The power of Internet, Google, Email, Social Media has made it easy for us to find almost anything on the Internet at best rates. This has led to increase in online sales, website promotion services, product branding and much more.
This calls for Online Jobs and career opportunities. US Online Sales $165.4 billion in 2010, So, now you know the future of Business on Internet and career as well.
Why should You Learn Internet Marketing
Those who would like to build their career in Digital Marketing. Open for Both IT and Non IT Candidates.
Those related to Print media, Advertisements, Promotions, Sales and online adverting
Entrepreneurs, Managers, Team Leads CEO of small or big companies who would like to promote there Business online and generate leads at low cost.
Managers & Operation Heads of Any Organization Should do Internet Marketing as this Becoming Crucial Part of Any Business.
Kangaroo Wings offers comprehensive Internet Marketing Course. This course is specially designed for Team Leads, Managers, Brand Managers, CEO’s, Management Students and people from advertising & media backgrounds. We are proud to be the Oldest Internet Marketing Training Institute in India with Over 2000 Students worldwide.
1. Internet Marketing Full Comprehensive Course
(Compromises of 14 Modules)
2. Internet Marketing Basic Course
3. IM Entrepreneurship Management
Capsule specially designed for Entrepreneurs Management Students, Brand Managers & all others planing to Set up or Generate Business through Internet Marketing
Module 1-------------------------------------------------------
Website Analysis
Competition Analysis
About Internet Marketing
Scope & Career Opportunities
Basics Of HTML & Website Development Platforms
Module 2. Search Engine Optimization Course
How Search Engine Works
On Page Optimization
Off Page Optimization
Google Analytics
Google Webmaster
Dynamic Website Management
Full Course Details on SEO Brochure available at institute
Module 3. PPC Training-------------------------------------------------------
1. Google Adwords Training
2. Facebook Adverts – Advertising
3. Linkedin advertising
4. Microsoft Ad Center Training
Module 4. Social Media Marketing Course-------------------------------------------------------
1. Facebook – Online Marketing with Facebook
facebook ppc training
Creating Strong Profiles on Facebook
Creating Pages & Groups
Product Brand Promotion Activities
Database Management
Advertising on Social Media
Lead Generation
Branding on Facebook
Fecbook Marketing Apps
Facebook Marketing Plugins
2. LinkedIn – Internet Marketing With LinkedIn
Creating Strong Profiles on Linkedin
Creating Company Profiles
Product Brand Promotion Activities
Database Management
Advertising on Social Media
Lead Generation
Branding on Linkedin
Linkedin Marketing Apps
Linkedin Marketing Plugins
3. Google + Marketing
Best Practice
Benefits of +1
Search Engine Impacts
Marketing +1
Implementation
4. Twitter
Creating Strong Profiles on Twitter
Product Brand Promotion Activities
Retweeting
5. Social Media Monitoring Tools
Module 5. Email Marketing-------------------------------------------------------
Types Email Marketing
Email Marketing Servers
Email Marketing Application / Software’s
Email Management
Email Data Extraction & Collection
Module 6. SMS Marketing –-------------------------------------------------------
Online SMS sending Applications
Phone list Database Management
Phone Number collection and extraction
Selective SMS Marketing
Mass SMS Marketing
Module 7. Affiliate Marketing-------------------------------------------------------
What is Affiliate Marketing
Affiliate Management Agencies
Merchant, Affiliate, Market & Customer
Product & Service Marketing
How to Sell your product or service through other websites
Traffic from Affiliate Network
Commission Based Lead Generation
Module 8. Reputation Management-------------------------------------------------------
Brand Building
Positive Negative Brand Building
Promoting Brand Awareness
Rebuilding brand image
Brand Building Tools & Apps
Module 9. Online Support / Sales Management / Tracking-------------------------------------------------------
Online Sales & Support Management
International Customer Services
Tracking Email Phone Clients
Online Applications
International Sales
International Support
International Client Management
Online Applications for Online Sales Management
Module 10. Geo Targeting – International Targeting-------------------------------------------------------
Website Planning Based on Geographic Targeting
Keywords Selection Based on Geographic Targeting
Internet Marketing Software Applications Based on Geo Targeting
Module 11. E commerce-------------------------------------------------------
One of the most important domains of Internet Marketing is E commerce. Very Important for Internet Marketers to learn about E commerce, Gateways & International Sales
International E commerce
International Ecommerce strategy
E commerce Apps / CMS
Up sell / Cross Sell
Includes 10 more Topics in E commerce Marketing
Module 12. Digital Marketing Offline Media On AIR-------------------------------------------------------
More Details on this Topic Available on Request
Module 13. Ad Banner Advertising-------------------------------------------------------
More Details on this Topic Available on Request
Module 14. Content Marketing & Management-------------------------------------------------------
Content Team Management
Content Distribution
Content for Various Networks
Module 15. Web Analytics-------------------------------------------------------
online mareting courses
One of the key role players in Internet Marketing. All Online Marketing Activities Can Be Tracked. This Tracking Helps to Understand ROI from every area of Digital Marketing. Very Helpful in Understanding areas of Profit & Loss.
Setting Up Goals & Tracking
E commerce Tracking
Traffic Analysis
Module 16. Video Marketing – Branding & Lead Generation with You Tube-------------------------------------------------------
Video Creation
Uploading Managing Videos
Optimizing Videos for Search Engines
Search Engine Optimization of Videos
Promoting Videos
Brand Promotion Through Videos
Advertising on You Tube
Online Video Integration into Internet Marketing or Digital Campaigns
Software’s for planning filming & Optimizing short Online Videos
Search Engine Optimization of Videos
Module 17. Local Marketing-------------------------------------------------------
internet marketing courses
1. Geo Targeting Specific Regions
2. Effective Learning of Various APPS & Tools By Google
3. Yahoo Locals
4. Local Marketing Website Planing Strategy
Classroom & Online Classes available for following countries:
Try Online Demo Exam of Internet Marketing – Click Here Test Your Interview Skills Free
For more details on Digital Marketing Course, meet us at Kangaroo Wings Institute, East or South Delhi Branch. Phone – 9953497000, 011-64714057
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[2.] Digital Marketing
http://www.clickprefect.com/Click%20Prefect%20Course%20PDF/Click%20Prefect%20Digital%20Marketing.pdf
1. Search Engine Optimization
2. Advanced Search Engine Optimization
3. Search Engine Marketing
4. Social Media Optimization
5. E-mail Marketing
6. Word press Blogging and Blogger Tools
7. Google Ad sense
8. Affiliate Marketing
9. Banner Advertising
10. Rich Media and Video Marketing
11. Mobile Marketing
Digital Marketing
Training Course Contents
12. Online PR & News
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Digital Marketing Course Module
Digital Marketing Fundamentals.
Topics covered___________________
<Strategies in Digital Marketing
<Aligning Internet with Business Objectives
<Examples of Great Case Studies
<User Behaviour & Navigation
<Branding & User Experience
<Developing a Digital Plan
<How to choose a domain name
<Learn about best practices while designing awebsite
<Understand navigation, site structure,Information Architecture, Content, Usability of website etc.
<current major players in the field and opportunities available for students
< What role is played by Internet Marketing in the advertising world today?
<Benefits of online marketing when compared with other forms of advertisement.
<career opportunities in Internet Marketing.
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» What is Internet Marketing/online marketing
» How Search Engine Works
» Search Engine History
» Google Updates
» Page Rank
» Google Toolbar
» Working of Search Engines (Google, MSN, Yahoo etc)
» What is SEO
» Black Hat / White Hat / Grey Hat SEO
» Search Engine Spam
» Website Basics
» Basics of SEO friendly website design
» Site Structure Analysis
Research and Analysis
» Analysis of Website
» Website architecture analysis
» Industry Research
» Competitor Analysis
» Keyword Research and Analysis
» Target segmentation
» Finding Appropriate Keywords
» Google adword Keyword Tool
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On-page_________________
<Initial Site Analysis
<Competition Analysis
<Keyword Research + Basic Definition
<Density Analysis and Placement
<Title & Meta Tags development
<Site Structure Analysis
<Web Designing Basics and WYSIWYG Editors
<URL renaming/re-writing
<Content Development Check
<Brief Keyword Competition Review
<H1, H2, H3 Tags
<Anchor Text
<Robots .txt Creation
<Existing Web Content Optimization
<HTML Validation
Creation of XML / HTML / ROR / Text Sitemaps
<Submitting sites to Google and Yahoo Webmasters
<Canonical / 404 Implementation
<Google Sitemap Creation
<Google Webmaster Account Setup and management
<Google Analytics (Statistics) setup and management
<Uploading and Managing Website through FTP Software Like Filezilla , Cute FTP , Core FTP etc
On Page Optimization____________________________________
» TitleTag Creation
» Meta Tags Creation
» Content Development Check
» Web Content Optimisation
» Image Optimisation
» Code Optimisation
» Density Analysis and Placement
» H1, H2, H3 Tags
» Anchor Text
» Footer
» HTML Validation
» Creation of XML / HTML/ Text Sitemaps
» Sitemap submission in Google and yahoo
» Google Webmaster Tool Account Setup and management
» Yahoo Feed Submission
» URL Mapping to target Pages on Keywords
» Internal and External Linking
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OFF-page_________________
<Directory Submission
<Dmoz Submission
<Article submission
<Alexa Insights
<Google Hot Trends and Insights
<Google Business centre submissions
<Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions.
<Press Release Submission
<Blog creation, weekly Postings and blog promotion
<Blog Comment Posting
<Creating of Favicons
<Content editing & Content Rewriting
<Direct Link Exchange / Direct Link Building
<Press release news syndication
<RSS ( Really Simple Syndication)
<Local and regional search engine indexing
<Forum Posting
<Yahoo Answer Link Building
<Linked in Link Building Strategies
<Online Reputation Management
Off Page Optimization_______________________
» What is Link Building
» Types of link Building
» Link Building Formula
» Directory Submission
» search engines Submission
» Local search engines Submission
» Social Bookmarking
» Article Submission
» Press Release Submission
» Blog Creation
» Blog Submission
» Blog Optimization
» Blog Promotion
» Blog Commenting
» Forum Postings
» Classified Posting
» Question Answers Board
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Advance seo___________________
<Latent semantic indexing
<Sandbox Effect
<SILOS
<Geographical Targeting
<Search Engine Spam
<Optimizing Google / yahoo / MSN
<Special Site maps
<White Hat / Black Hat / Grey Hat SEO
<Syndicate content ( Feeds)
<Useful SEO Tools
<Webmaster Edge
<Managing SEO of Static / Dynamic websites like HTML/ Word press / Joomla/Dot Net Etc.
<Finding and Fixing site Errors and Bugs
Advanced SEO Techniques____________________
» Static & Dynamic Website Optimization
» Dream Weaver, Basic of HTML
» URL renaming/re-writing
» Broken Links checking and Fixing
» W3c Validation
» RSS
» Feedburner
» Alexa
» Local Business promotion
» Advanced Link Building and concept of Link Popularity
» Optimizing For Google, yahoo and MSN
» Basics of SEO friendly website design
» SEO Tools
» SEO Centro
» Panda Update
» Google Caffeine
» Google Penguin
» Majestic SEO Tool
» Keyword Rank Checking
» Report Analysis
» Woo Rank Tool
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Topics covered________________
< Google Hot Trends
<Google Insights
<Google Plus
<Google feed burner
<I Google
<Google APPs
<Google ad sense account set u
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Search Engine marketing____________
<Introduction to Ad Words – Google Adwords
<Getting Started with Ad Words – How to setup account etc.
<Targeting – Search, Contextual or placement
<Creation of Effective Campaigns and Adgroups
<Creation of Banners using Display Builders
<Writing Compelling Ad Copies—Do’s and Don't’s
<Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative MatchTechniques
<Insertion of Google Conversion code and its importance in Eff ective Campaigning.
<Costs and Billing
<Tracking Ad Performance
<Optimizing Cost per Click
<Optimizing Ad Performance – Optimize Account & landing page
<The Ad Words Toolbox – Keyword Tool, SiteExclusion Tool, Ad Diagnostic Tool Etc.
<Google Analytics code study and Insertion
<Google Analytics Report Study and Comprehension
<Creating Multiple Report Types
<Google Insights Study
<Google Trends Study
<Managing Client Accounts
<Remarketing Concepts
<Ad Words Editor
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Social media marketing____________
Topics covered________________
<What is Social Media Marketing?
<Overview of Facebook, Twitter, LinkedIn, Blogging, Youtube and Flickr , Pintrest etc.
<Best Practice Examples & Case Studies
<Increasing Website Traffic Using Facebook,Twitter, Video, etc
<Building Brand Awareness Using Social Media
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Social Media evolution -web 2.0 ?__________________________
<Online v/s offline advertising
<Why businesses should engage on these platforms?
<Brands get conversational
<Companies who’ve effectively used the social media space to their advantage
<Building Online reputation (ORM - OnlineReputation Management) in Regards to relevanceof websites like Mouthshut.com
<A fixed Structure for your brand’s Social mediacampaign
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Marketing on Social websites
FACEBOOK MARKETING ______________________
<Types of Facebook Ads based on their visibility &their target destination.
<CPC vs CPM Model and which one is more effective for your business.
<Learn about right Targeting about your Ads sothat you reach Right Audience.
<Learn about Facebook Ads Approval Process &guidelines.
<Organizing your Ads in Specific Campaigns so that you can manage Ads more effectively.
<Budgeting your campaigning’s appropriately toavoid Losses while campaigning.
<Ads Optimization for better ROI nd Business Leads.
<Case Study Module for Facebook
LINKDIN MARKETING ______________________
<What is linked in?
<Understanding Linkedin
<Company profile vs individual profiles Marketingon linkedin groups Understanding linkedin groups
<How to do marketing on linkedin groups?<Linkedin advertising & it best practices Increasing<ROI form linkedin ads
<Case studies on linkedin marketing
TWITTER MARKETING ______________________
<How to do marketing on twitter
<Blackhat techniques of twitter marketingAdvertising on Twitter
<Case studies on twitter marketing
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intorodution to social media marketing sites_____________________________
<Facebook - finding friends on Facebook, fan pages -how do they help the brand?
<Face book ads - How to use Face book Ads page andCreate those ads along with Targeting ?
<Facebook GroupsTagging - how it helps leveraging the brand?
<Orkut Account Creation and Features - Should youuse Orkut or Facebook or both?
<Relevance of Blogging and MicroBlogging etc.
<Advanced Social Media knowledge & Social mediaTools.
<Google + Account creation and understanding Google+ circles.
<Google + vs facebook, which one is better for brands ?
<Twitter and its Relevance? Will learn how to createaccount on Twitter? Relevance of Tweeting &Retweeting?
<Do's & Don'ts for Twitter
<Different tools for monitoring, measuring &connecting on Twitter in order to get more followers& drive traffic on your Twitter handle
<Benefits of URL shortners, bit.ly, doip, dwarf url etc
<Using Tweeps, twitscoop, twazzup,search.twitter.com, Tweeple.
<pinterest promotio
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Zeneric internet sharing zone_____________________
<Where to share your Imp Documents, Presentations,Pictures, on Internet. How to upload & embed toother platforms. Ideal for start-ups Slideshare, RapidShare etc..
<Upload relevant presentations or PDFs to sharecompany data or case studies to YouTube — World'slargest video sharing website.
<Search Engine basic Knowledge: Understandingkeywords like SEO, SEM, UGC (User generatedcontent),CGC Consumer generated content)Professional Content, Co. generated Content etc.
<Linkedln — the professional network for yourCompany
<Find important & relevant people through profilesearch, get connected to them, Knowledge sharing,Hiring etc.
<Engage with people through discussions in Groupson various Social Media sites, Get Customers andBusiness Expansion through these Networks.
<Formal Question Answer Doubt Session
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SUccess examples for industry_____________________
<How have marketers benefited out of it till now?
<Measuring ROl on Social Media — various tried &tested methods -- Exposure, reach, Followers /Fans, Opinions Views
<'Social Media Success Metrics
<Case Studies of brands performing on Social Media.
<Social Media Trends, Strategies
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E-MAIL MARKETING____________________
<Devising and implementing effective emailcampaigns
<Principles in designing effective e-mail newsletters
<HTML Emails - best practices in design and copy for successful HTML and text format emails
<Legal and ethical constraints on email
<Purchasing mailing lists - choosing the right partners
<Building your own mailing lists: auto-responders and subscription services.
<Opt-in B2C and B2B email lists
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AFFILIATE MARKETING (EARN MONEY FROM WEBSITE____________________
<What is Affiliate Marketing
<Useful Affiliate Web sites
<Good Affiliate software
<Product & Service Marketing
<How to sell your product or service via website
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Fundamental of adsense___________________________
<What is adsense?
<How to get approved for adsense?
<How to get Google adsense approval by Google Using your Blog/ Website / Youtube Channel etc.
<Do's and Don'ts of Adsense Approval
<Placing ads on your blog
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wordpress_____________________
<Getting Started - Installation and Upgrades
<Configuring your WordPress site
<Uploading and main taining the ight content
<Blogging with WordPress
<Make sure your customers find your site
<Get more from your site by customising WordPress
<WordPress Administration
<Creating Blog - Relevance of Blogs for Media orReaders ?
<Relevance of Feed Burner and Burning Feeds.
<Blog Creation - Personal Blogs on Blogger /wordpress ?
<Corporate Blog - a process of choosing the right platform for your Blog & then initiating the process of conversation.
<Embedding other social media platforms like YouTube videos, Podcasts & presentations on yourblog - Blogging etiquette & dealing with posts -positive or negative!
<Creating feeds from your Blog, Connecting Blogs toother sharing panels, such as Digg, Delicious,Tumbler, Stumble upon, Facebook, Twitter Etc.
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MOBILE MARKETING__________________
<The Development of Mobile Marketing
<Various Forms of Mobile Marketing
<Geo-Targeting Your Campaign forSmart Phones•
<Measuring & Managing Your Campaigns
<How Consumers Use Mobile Marketing
<Examples & Case Studies
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VIDEO MARKETING__________________
<How Digital Video Works
<Setting Your Objectives for Developing Your Video Implementation
<User Generated Content & HowYou Can Take Part•
<Viral’ Video & How This Works
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BANNER ADVERTISING______________
<What is Display Advertising?
<How are Banners Bought & Sold
<Banner Formats & When to Use Them
<Creating and Implementing a Banner Campaign
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GOGLE ANALYTICS______________
<What is Website Analytics?
<Google Analytics explained
<Understanding your KPI’s
<Measuring website traffic
<Setting up goal and event tracking
<Increasing traffic to your web site
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Address ::G – 244, Basement, Vikas Puri, New Delhi 110018
Website ::www.clickprefect.comEmail ::info@clickprefect.com
Contact Number ::011 - 45620832|
+91 - 9015011011
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Digital Marketing Course Curriculum
We are glad to share that Digital Team launched Digital Marketing Training Program for developing future E marketers. In this course we cover all major components of internet marketing. These ares -
Internet Marketing Overview
Website Planning & Development
Search Engine Optimization
Search Engine Advertising
Social Media Marketing
Lead Generation For Business
Online Advertising
Email Marketing
Ecommerce Marketing
Google Analytics
Creating Internet Marketing Strategy
Making Money Via Adsence & Blogging
Affiliate Marketing
Making Money As Freelancer
